A dream's
24-year journey.
MoBiM Software has been developing field service and industry-specific software since 2002. This is the story of that journey.
Every great story begins with a small dream.
Ours began at a computer course. A teenager staring at a screen didn't just learn software that day — he learned a dream. That was the moment the first seed of MoBiM was planted.
Two products, two acts of courage — in Bursa.
Years passed, that dream took shape. In Bursa, almost simultaneously, we launched two pieces of software: a field service management program and Turkey's first dry cleaning software, Hamarat. Both were born from the same belief: software should make work easier.
A new horizon in Istanbul.
Both products grew — and as we grew, we moved to Istanbul. Staying on the desktop was no longer enough. In 2008, an idea emerged: we needed to bring these programs to the web. It wasn't easy. But it was right.
Among the pioneers of SaaS in Turkey.
Within a year, we launched the first web version. And we offered it as a subscription — SaaS. For that era, it was a bold move. But we were used to being bold.
The field, now in the palm of your hand.
Field workers needed to get things done without going back to a desk. Everyone said it — we did it. We launched the Android version of Asistan Mobile, a pioneering move at the time. The iOS version followed immediately.
Time to go global: FieldCo.
We were no longer building software just for Turkey — we were building it for the world. We rebuilt our product from scratch, natively. And we gave it a new name: FieldCo. Android first, then iOS right after. A new name, a new vision — but the same heart.
Big power for small teams: FieldCo CRM.
We kept hearing the same thing from our customers: "We want a simple CRM — not a complicated one." We listened, and we built FieldCo CRM. With its clean interface, quick setup, and ease of use, it became the go-to tool for small teams.
Hamarat grew up and became Cleandysoft.
Back in 2005, we built Turkey's first dry cleaning software. With over twenty-four years of experience and the power of AI, we reborn it: Cleandysoft. Dry cleaning, tailoring, shoe shining, laundry — in 140 languages, for the whole world.
"A dream that started in high school now lives in more than 25 countries."